Thursday, August 2, 2012

All Pizzas Are Not Created Equal Part IV

Today I'll talk about the various levels of quality of meats that you find out there.
Pepperoni: This is by far the #1 topping of choice in North America and there are various grades of quality out there. At Diana’s, we use a premium dry cured pepperoni, comprising of a mixture of 50% beef and 50% pork, our cost is over $4.50/pound. There are pepperonis out there that are less than $0.50/pound, and I don’t want to gross you out, but suffice to say we all know what cheap hot dogs are made of, it’s not much different. I wouldn’t feed these pepperonis to my cats, much less my dogs whom I’ve even seen eat some pretty gross stuff.

Chicken: There’s 100% white meat, and there's dark meat, then there’s mixtures of each. Then there is ‘whole muscle chicken’ which is exactly what it sounds like: whole muscle as opposed to chicken meat that has been ground up and reformed to look like pieces of whole muscle chicken. At Diana’s, we only use the top quality 100%, whole muscle chicken breast, which has gone through an extensive scanning process to ensure all the bones have been removed and we hand slice it before it’s ready to go on your pizza.

Beef: Here’s a scary fact for you. Years ago, we were shocked to find that the leading ‘beef topping’ used at many pizza places does not contain any beef. Way, way down on the ingredients list, past the yellow dye #68, past the fillers and by-products, you’ll find ‘beef  flavouring’. At Diana’s, we start with 100% lean ground beef, then we cook it and drain the fat off, then it’s ready to use. From there we add a special blend of taco spices to create our ‘Taco Beef’ and that becomes the base for our ‘Hot & Spicy Beef’ which we add Frank’s Hot Sauce and let it marinate for at least 24 hours before it’s ready to use. All of our beef is 100% real beef, there are no ‘beef toppings’ or ‘beef flavouring’ allowed at Diana’s.

In the summer season we source as many fresh vegetables as possible from a local farmer including, green peppers, red onions, Roma tomatoes, zuchinni, spinach and Basil.

A few months ago we purchased an Aerogarden hydroponic garden and we set that up in the dining room to grow fresh Basil for our Marguerita pizzas. It grows Basil very well, which is great because the shelf life of fresh Basil is very limited, usually only lasts 3-4 days after it’s been cut.

Perhaps one of the things that make us most unique is that we’re always adding and looking for top quality unique toppings to expand the palette and create interesting yet tasty pizzas for you, our customer. Even though neither Pierre nor I compete in baking competitions anymore—it’s a huge honour to be on the judges’ side:), we are always open to your suggestions and on the lookout for something spectacular to share with you.

Friday, July 20, 2012

All Pizzas Are Not Created Equal part III

Enriched white flour vs. unbleached flour vs 100% Whole Wheat vs Whole Grain

Many pizza crust recipes are made with enriched white flour, which on the surface sounds like a good thing, but the fact is that it’s not. When your digestive system breaks down enriched white flour it because sugar, which gives you some energy, however doesn’t provide you with many nutrients, and also leaves you still feeling hungry. Try to avoid simple carbohydrates like enriched white flours and refined grains. North American diets are severely lacking in fiber. Fiber comes from whole wheat and whole grain breads. Fiber takes longer for your digestive system to break down and as a result leaves you feeling fuller longer. Also a source of complex carbohydrates (starches) and a major source of B vitamins, magnesium and many other minerals. Most flours are also bleached, which leaches nutrients from the flour. Why do they do this? Good question—apparently at some point in time in North America, someone decided that natural coloured flour wasn’t ‘white enough’ and added the bleaching process. I don’t know about you guys, but I usually try not to bleach any of my food before I eat it.

At Diana’s Gourmet Pizzeria, we use a high protein, unbleached white flour for our White and Moosehead beer dough recipes. It’s an industry specific product, you won’t find it on the shelves of your local grocery store. The higher protein content ensures the crust will have a crispier bottom and be able to support layers of sauce, cheese and toppings that North American pizzas are known for. This flour is more expensive than the standard all purpose enriched white flour, but it’s key to a better North American style pizza.

Who knew there was so much to know about great pizza? Twenty-one years in the industry has taught me a lot, and I’ve also taken pizza baking courses at the Italian Scuola Pizza and the American Institute of Baking to advance my knowledge and skills. You could say I love pizza.

Next post I'll discuss the quality of meats that are used in the most popular toppings found on pizza.

Friday, July 13, 2012

All Pizzas are Not Created Equal Part II

Tomato bases
We start our award winning marinara recipe with grade ‘A’ premium quality crushed tomatoes that are bright red in the can, naturally sweet and full of lycopene which studies have shown prevents prostate cancer. We use fresh packed tomatoes, not from concentrate. There are grade ‘B’ through ‘D’ quality tomatoes available, which many pizza places use as a base for their sauce. Lower quality tomatoes are orange & sometimes even brown in the can. The increased acid makes them bitter to the taste, especially compared to the premium grade ‘A’ tomatoes. Many of these lower grades of canned tomatoes have plastic liners inside the tin cans because the acid from the tomatoes is so strong it will eat the tin and leach tin flavor into the tomatoes. Pizza places that use low quality tomatoes try to overcome the bitterness and orange colour by loading the sauce with sugar and red dyes to mimic a better quality tomato. I’ve tasted some pretty bad sauces, some that seem more like cheap ketchup than a pizza sauce.

Real cheese vs. fake cheese
A lot of places that sell pizza mix their real cheese with fake cheese. Non dairy products called ‘pizza mozza’ and ‘pizzarella’ are being used at many chains and low quality independents. Some of these fake cheeses are made from soy, others from oils. While I don’t have any issues with soy cheeses, in fact I’ve tried to source good quality ones for a segment of my customers, I do take issue with pizza places using these ingredients but not disclosing it to the public in an effort to keep their prices unrealistically low. Since the 1980’s two large pizzas with two toppings are often advertised for $19.99 (or less) and come with a free 2L? Everything and I do mean everything; minimum wages, dairy prices, wheat prices, fresh vegetables, top quality meats, real estate, and especially gas prices has gone up since then. But the math for mainstream pizza has stayed the same. More and more savvy consumers are questioning how that’s possible. Some people have found that they have allergic like reactions to these kinds of food like substances. Again, know what you're eating, know what it's made of.

I often hear from people in their 50's that they don't like pizza, to which my next question is, "Is it real-deal pizza, made with the best ingredients that you don't like, or cheap pizza made with stuff you normally don't eat or enjoy in the first place?". Taste the difference from an award winning, gourmet pizzeria.

Full fat cheese vs. low fat cheese
A lot of pizza places will use a full fat mozzarella, sometimes mixing it with low-fat or soy cheese. They do this because the full fat mozzarella adds a lot of flavour, (fat=flavour) and many people find it palatable, but then don’t feel well afterwards. Typically, pizza places that use full fat are trying to add flavor to a cardboard tasting crust and low quality meats and vegetables. Personally, I can’t eat pizza made this way. Rather, I can eat it, but my body doesn’t digest it well unless I chase it down with a big bottle of the pink stuff. And that’s no way to eat, much less a way to live.

Next post I'll talk about different flours used in making pizza.

Thursday, July 5, 2012

All Pizzas Are Not Created Equal

There are a few ways to make a pizza, but unfortunately many places create their pizzas to fit a low price model ie; $5. When a place is tied to a low price model, they then need to source ingredients that can sustain that price model.


Typically for the industry, food cost is 30% of the pizza, so for a $5 pizza that’s $1.50 to create that ‘zza, including the box. We talk a lot about ingredients when we do our pizza making class and everyone agrees that despite all the marketing they’ve seen, you really can’t make a top quality, gourmet pizza for $1.50, even at home when your labour is free.


What Makes Diana’s Pizza so Different?
This is a great question. For the simplest answer we can begin by comparing our pizza to almost every other pizza out there. Our pizza is better because we start with only top quality ingredients, and while many places repeat the quality mantra, we begin creating our superior, gourmet pizza from the crust up. Our crusts are only made with olive oil while other places use canola or vegetable oil and even lard. Olive oil is healthier and when you use it in pizza dough it gives the crust a great bread flavour. We also only use an organic sea salt in our dough and in our sauce while other places use table salt. Sea salt is a more natural salt, while table salt is sodium chloride, something many doctors and nurses tell us to cut down on. The organic sea salt we use is 90 times more expensive than cheap table salt, but we feel you’re worth it. But the best way to answer this question is to study the ingredients that are used to make a pizza.


Diana’s Definition of Gourmet Pizza:
Healthy food made with the best ingredients; low fat 100% dairy cheeses, lean meats, fresh veggies, sauce made from ripe red tomatoes grown in the sun belt, whole wheat crusts, white crusts made with premium unbleached flour. Most are made with enriched flour & canola oil. Some are made of lard. We could buy an 18 gallon jug of canola for the same price we pay for a 3 litre jug of Olive oil, but I recommend Olive oil because it’s more beneficial than canola or vegetable oils and it adds that great bread flavour.


Guaranteed Quality Spices vs. cheap spices:
Many spices are grown in 3rd world countries where access to clean water and education about proper food handling are serious issues. Villagers typically get paid by the pound so sticks, stones and other foreign matter that I don’t want to completely gross you out, but the truth it’s not just a big difference in prices on guaranteed quality spices versus cheap ones. There’s also a big difference in the amount of spice per gram. Choose a brand / company that work with villagers to insure maximum quality & pureness. When you use the best quality spices, recipes requires less quantity to create great and satisfying flavours. Plus you can be certain that your recipes will always turn out as intended, every time. We only purchase the best quality of spices at Diana’s Gourmet Pizzeria, yet the cost is only 1% of the total cost of the recipes. Most of the flavour is provided by the least expensive price per serving. When you buy the best spices, less is truly more.

More on this next post....

Monday, December 12, 2011

They say that imitation is the sincerest form of flattery

They say that imitation is the sincerest form of flattery and I suppose I feel flattered that there are so many ‘gourmet’ pizzerias these days. More than a decade ago the trend was quantity over quality and we went against the herd to offer the best quality of pizzas that we could create using all natural ingredients like Olive Oil and 100% dairy cheeses.

We’ve always loved to create new and interesting tastes on pizza; this is how our ‘Taste of the Month’ pizzas that we feature in our monthly newsletter began. Every month we’ll bring in a new kind of cheese, or topping and create something completely different for the month. The most popular Taste of the Month pizzas are added to our regular menu.

Back in 2007 we brought on a slow-roasted pulled pork that we marinate with our Sweet’n’Tangy BBQ sauce and then add a splash of hot sauce for a little kick. It’s one of my personal favourites toppings , especially when paired with our dry-cured pepperoni and fresh hand cut pineapple with a cheddar cheese blend, which we call our “Sweet’n’Spicy Divine Swine”. This pizza was so popular that it was added to our menu back in 2008. I’m told of another pizza place in the city that claims to be the first to offer this ‘gourmet topping’, but since they didn’t exist in 2007, I don’t give it much thought.

When I was awarded “Canada’s best pizza chef of the year 2005” by Canadian Pizza magazine the editor flew out to spend the day with Pierre and I. He loved our newsletter and our unique approach to pizza and he asked me to write a regular column for the magazine. As a result I have exposed many other independent and chain pizzerias to our style and dedication to excellence in the art of pizza making. Today it isn’t uncommon to see more than one style of crust offered, more than one kind of sauce available and more than the 12 most common pizza toppings on pizza menus. I’ve been told by individuals who work for large pizza chains occupying positions from manager to franchisee, to VIP of operations, to CEO, that they read every column I write and they frequently check out our website and menu to see what the new trend is for pizza. I’m flattered and I am lucky to be considered an expert in my field, although I didn’t set out to be a leader in my industry and that aspect didn’t come about overnight.

My goal was to be known in Winnipeg as the place to go for great tasting gourmet pizzas; the awards, the media attention, the friendships with other talented pizza chefs from around the world and the honour of judging international competitions in Las Vegas and Italy are all cherries on top of a 20 year career focused on hard work and dedication to the art of pizza making.

Thursday, January 20, 2011

Healthy Pizza is in Demand

Pierre and I started watching Village On A Diet on CBC Monday nights and I have to say that I'm not surprised about the pizzeria owner. I was surprised that the chef created a pizza dough with flax seed because flax often cuts the gluten in the dough and creates tears when you slap it out, but I would've like to work with it and taste it. I'm a little disappointed that CBC didn't call me because I'd love the opportunity to showcase & share healthy pizza making recipes and tips. And although I've been told many times that I don't look like a award winning pizza chef, I think I'm a pretty healthy one. It may surprise you to know that Winnipeg doctors have been referring diabetic patients to us for over ten years. Our 100% whole wheat crust and low fat mozzarella is diet friendly and diabetic diet friendly.

Pizza can be delicious & nutritious, I've said it before and I'll say it again. Although not all pizzas are created equal and not all pizzas are made to be healthy.

On the show the pizzeria owner said they use a full fat mozzarella, which are usually around 35% m.f. whereas our mozzarella is a nice low fat one at 15% m.f.

For those of us who love real dairy cheeses, I always recommend a cheese blend; mix our low fat mozzarella with our medium sharp cheddar (30% m.f.), or with the garlic n chive havarti for something different. That way you get the additional flavour of the specialty, higher fat cheese without all of the added calories & fat which quickly turns into grease in the hot ovens.

Pile on the fresh veggies and you've got a great tasting and good for you meal.

The pizzeria owner on the show was resistant and seem to believe that if she adopted the healthy chef's suggestions she would be out of business shortly. She talked about her 'Northern style pizza' being in demand and while it may still be she is shortsighted in that her community is crying out for change, otherwise they would not be participating in this ambitious and important lifestyle change challenge.

I would offer an entire new line of healthy pizzas and invite the village to sample 'California style pizzas'. I'd make our whole wheat thin crust and our award winning marinara, low fat cheese and add some spinach with sundried tomatoes and a few fresh veggies from their garden - Yummeh! A couple of slices are perfect to snack on and great portion control too. Maybe throw some grilled pesto chicken breast on there or chick peas for added protein. I bet even the biggest guy in the village could get used to that kind of meal! You may also be surprised to know that we have many body builders who visit us regularly without spoiling their diets. Maybe one them would be willing to offer the villagers some helpful advice too.

That was the inspiration behind our 30 day pizza diet challenge. Not only do we believe that someone could lose weight by eating only our healthy pizzas for 30 days, but we also believe that because of the variety of sauces, cheeses & toppings we carry, they wouldn't get tired of it. This is a diet that anyone can stick to, which is one of the most difficult parts of dieting. As a side note I must say that not every pizza we make is healthy, for some of our clients it's not the primary reason they order a pizza from us. And I personally don't only eat our whole wheat pizzas with low fat mozzarella, there are days where I crave our deep dish Moosehead beer crust with double pepperoni and triple cheese and I satisfy that craving. BUT it's about balance.

We put our pizza diet challenge on hold because by the time we got things in place it was already October and the holidays were right around the corner so we thought we should postpone our challenge until the new year.

And here we are, January 2011. Seems that it's the perfect time to showcase how healthy pizza can be part of a healthy lifestyle. We will choose our candidates and launch our pizza diet challenge shortly. It'll be interesting to see the progress and the ongoing results, so stay tuned!

BTW if someone from CBC's Village on a Diet is reading this I'd be happy to offer my services (gratis) to the pizzeria owner of Taylor BC. I realize that filming is over, but the residents may or may not have reached their goals and good health is too important to give up on. Ever.

Monday, November 29, 2010

Gluten Free Pizza Available

Back in 2008 we noticed we were getting more and more phone calls asking if we made a gluten free pizza. People with gluten allergies were begging us to make a gluten free pizza that they could eat – something palatable was requested, but they were really hoping for something tasty. They also needed to have confidence that it wouldn’t make them sick, that is to say, that special care in the preparation & cooking would be assured and they could enjoy a pizza like everybody else – except that it would be a gluten free pizza. In a way it was very flattering to hear requests from people with gluten allergies; many said that we are known for being the best when it comes to all things pizza and these people really missed pizza. We still get calls and questions every week about our gluten free pizza.

We took quite a while to develop our own gluten free pizza recipe and it’s been on the menu for about a year and a half. Our recipe is made in house—from scratch and we only make it early in the morning in small batches. We do this to limit the exposure to wheat flour. We could have sourced the pre-made shells like some other pizza places do, but we felt that we could do better. Italians have been making Gluten Free pizza for years and they even have a Gluten Free baking category at the World Pizza Championship games. What I’ve learned from my experience there is that they don’t like eggs in the dough, which is common in North American Gluten Free products. Our recipe is egg free.

While we were developing our gluten free pizza dough recipe we had several testers who tasted our sample batches and sent us evaluations of each test. We knew we had our final recipe when all the evaluations came back with “this tastes like pizza!!!” A big thanks again to all of our samplers, we really appreciated your honest feedback. Even though we had our winning recipe, we still had to figure out how to incorporate a from-scratch gluten free pizza into a busy ‘wheat’ pizzeria. We asked our friends in Australia and Italy how they have been able to offer it on their menus for the past 10 years. We developed our system based on many suggestions from these experts.

We have a special shelf inside our walk in where we make the gluten free pizzas. We use sauce, toppings and cheese from the walkin which have not been in our kitchen, exposed to the wheat dusting flour that we use to slap out our wheat pizzas. Whenever we get an order for a gluten free pizza, a Pizziolo takes a clean, fresh apron and makes that gluten free pizza in the walk in, then loads it in our granite stone conveyor oven. We use separate baking disks and we also use a separate cutting wheel for our gluten free pizzas. We take extra special care that our gluten free pizzas are not exposed to any wheat products. It’s a lot of work, but we realize that not caring could make someone very sick and that’s just not acceptable.

Part of the other challenge was to check with all our suppliers about whether or not their products were deemed “gluten-free”. Label laws in Canada allow for a small percentage of wheat flour to be included in a “spices” category listed on the label—and listed here are all of our gluten free pizza toppings.

Gluten Free toppings:
Meats: Buffalo Chicken, Cajun Chicken, Plain Chicken, Seasoned Chicken, Strip Bacon, Turkey Bacon, Plain Beef, Capicollo Ham, Oysters, Anchovies, Shrimp.

Veggies: All of them!!!!

Gluten Free Pizza Crusts made from scratch with: White Rice flour, Brown Rice Flour, Tapioca Starch, Corn Flour, Corn Starch, Gluten Free Yeast, and Xanthan gum.
Available in 12” size only.

Gluten Free Specialty Pizzas*
When requested with gluten free pizza crust

Gourmet Hawaiian
Our signature marinara, Capicolla, Strip Bacon, Fresh Hand Cut Pineapple,
Monterey Jack Cheese Blend

Mexican*
*request with plain lean ground beef instead of seasoned beef, our signature marinara, Roma tomatoes, red onions and medium sharp cheddar

Classic Vegetarian
Our signature marinara, fresh mushrooms, green peppers, red onions & Roma tomatoes

Gourmet Vegetarian
Our signature marinara, chopped baby spinach, artichoke hearts, red onions & sundried tomatoes

Cheesy
Our signature marinara, mozzarella, medium sharp cheddar & Monterey Jack Cheeses

Big D’s Bodacious BLT “Canada’s Best Pizza 2006” – Canadian Pizza Magazine
No sauce, a blend of medium sharp cheddar & low fat mozzarella cheeses, capicolla ham, strip bacon, topped with fresh diced Roma tomatoes, ranch dressing, light pepper & sea salt finished with fresh chopped Romaine lettuce.

Havarti Heaven “Finalist for Best Pizza 2007” – Pizza Festiva
Olive oil & herb sauce, roasted red peppers, red onions, strip bacon & Cajun chicken with a blend of garlic’n’chive havarti & low fat mozzarella

Californian
Olive oil & herb sauce, low fat mozzarella cheese, seasoned chicken breast, chopped baby spinach, sundried tomatoes & Roma tomatoes